A few strong words (and a smashed mug!) later, we realised why we felt so strongly. The adverts were all gender specific. Duh!
Sooooo we’ve decided to write a blog series looking at gender specific adverts and why they work.
Never again will we think staining ourselves with Gravy or Tea is an acceptable way to fake tan. We’ve changed. The series of ‘here come the girls’ adverts have taken everything we’ve wanted to be and made it possible – ultimate glam!
So how does a company use this information to create better brochures, web content etc…
I guess the main thing to remember is your audience. If you are selling to girls – recognise this in your marketing.